From Asia with Heart / Shangri-La 50th Anniversary
Shangri-La was turning 50. Rather than reminisce over their history, we decided to pay homage to their roots—the heartful beauty of Asian hospitality. The campaign celebrated some of Asia’s most inspiring culture-makers, from artists and fashion designers to musicians who delight and inspire the world with the culture they grew up with.
Brand Campaign • Scriptwriting • Website Copywriting with Anon
This one goes out to those who follow their hearts.
Who give it their all and never do anything by halves.
Their hearts will always be full.
Filled with pride for the places they call home, their culture and traditions.
They are the ones that give life, colour and joy to our world.
Because there is no truth, no beauty and no meaning
unless it comes from the heart—
And is offered wholeheartedly and nothing less.
From Asia with heart.