Rebranding Allen Institute for AI
Ai2 has been addressing some of the world’s biggest challenges through groundbreaking research and open models. But the work they do is little known by the world. So, they came to us to help redefine their brand strategy — one that prioritises openness, collaboration, and trusted innovation above all.
We landed on the concept of true openness, which became the cornerstone of the rebrand, shaping everything from the visual identity to an impactful tone of voice. The resulting brand is distinctive, flexible and practical, capable of evolving alongside Ai2’s ever-expanding impact.