Hey there. I’m Katie, a brand copywriter from Hong Kong,
now based in London.
For over 6 years, I've enjoyed building brands through writing — from crafting brand narratives, to developing ToV and safeguarding this voice in comms and campaigns. The biggest satisfaction? Translating complexity into stories people can resonate with.
From hospitality, lifestyle, healthcare, finance, to tech, I've dabbled in and out of different fields and loved learning about each of them.
Outside of writing, I’m a baker, writer and amateur potter too.
Archetype Brands, London - 2022 to now
Freelancing for DDB, Leo Burnett, Publicis Groupe, Cheil, and OENO Group - 2021 to 2022
ANON Agency, Hong Kong - 2019 to 2021
Dentsu McgarryBowen, Hong Kong - 2019
Uth Creative, Hong Kong - 2017 to 2019
Leagas Delaney, Shanghai - 2016
BA English and English Literature, King’s College London - 2017
Fancy a chat? Find me at katieng2008@gmail.com or +447479231075.